What is Business Strategy?
Business strategy means something other than slideware filled with graphs copied from the latest analysts' or investment bankers' reports. It is not the same as market research, and it is definitely not the same as budgeting or forecasting returns. At Mulhauser Consulting, business strategy means…
Specifying where and with what commercial model a business will attempt to position itself in a set of markets with respect to:
- those markets' customers and segmentation,
- competitors in those markets, and
- the ways both 1 and 2 change over time.
If your business strategy doesn't answer the questions you'd like it to, Mulhauser Consulting can help. See the Business Strategy focus area for a description of Mulhauser Consulting services, or check the Business Strategy section of the Case Library for summaries of how Mulhauser Consulting has delivered value to other clients in this area.
The paper Professional Strategy Development (240KB PDF), providing an in-depth treatment of strategy development in a commercial context, is available for free download from the White Papers section.
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