Strategic Partnering
Whether for straightforward channel resales arrangements or for more sophisticated joint proposition delivery or collaborative research, successful strategic partnering requires a clear understanding of who is selling what to whom and of how value is being created for customers as well as for partners. Mulhauser Consulting does not engage in channel recruitment exercises or marcomms development, but significant experience can be brought to bear on the task of structuring partnering programmes and evaluating their strategic role in establishing a business's competitive positioning -- as well as in evaluating specific partnering opportunities for strategic fit.
Just as importantly, Mulhauser Consulting can help with the mutual understanding without which strategic partnerships are almost guaranteed to fail.
Strategic Partnering Services
- Strategic partner programme development and evaluation
- Comparative analysis of alternative routes to market and direct vs. indirect
- Analysis of specific partnering opportunities for strategic fit
- Creative tactics for incentivising partners as well as in-house business development teams
- Human understanding between strategic partners
For more information, please check the Strategic Partnering section in the Case Library or contact Mulhauser Consulting directly.
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